Eddie Cue on the pricing of Apple Music

Rolling Stone: How challenging was it to convince the labels to get to $15 per month for the family plan, and a three-month free trial period?

Eddie Cue: There's lots of negotiations that go on with all of that. We focused our energy on one thing with regard to pricing: family plan. That's all I cared about.

The familty plan combined with a multiplatform offering certainly makes Apple Music a compelling offering in my book.