“We’ve seen in the past that we have so much conversation around events,” Stanton explains. “The Oscars, or the NBA Finals. Breaking news events like Ferguson. Memes like Alex From Target. … But the challenge we’ve had over the years is, although we have the world’s greatest content, it’s like having a television without a channel guide or even a remote control. There’s no way to really find it or contextualize that content. So [Project Lightning] is this beautiful vessel for us to surface great content and make it more delightful.”
Project Lightning sounds terrific. Though I must say, I find it a bit odd/concerning it was first prototyped only in January (of the year 2015).