Twitter's Project Lightning →

“We’ve seen in the past that we have so much conversation around events,” Stanton explains. “The Oscars, or the NBA Finals. Breaking news events like Ferguson. Memes like Alex From Target. … But the challenge we’ve had over the years is, although we have the world’s greatest content, it’s like having a television without a channel guide or even a remote control. There’s no way to really find it or contextualize that content. So [Project Lightning] is this beautiful vessel for us to surface great content and make it more delightful.”

Project Lightning sounds terrific. Though I must say, I find it a bit odd/concerning it was first prototyped only in January (of the year 2015).

Twitter's unfortunate reality

It's sad that Twitter, which has literally reshaped societies and governments worldwide, needs to deliver value to shareholders.

— koush (@koush) June 11, 2015

Obviously delivering shareholder value is a pressing reality for any public and for-profit company, but I entirely agree with the sentiment. Twitter really is so much more important than a regular company.